About Me

I have over 20 years of experience designing user-centric solutions for web and mobile. My background reflects interface and experience design for scalable enterprise solutions, and customer experience refinement with a focus on increasing usability and conversion.

My Past Experience

A journey of learning, and then learning some more.

Title
Principal UX Designer
Period
Mar 2024
Present
Description

Overseeing experience design of primary Pearson property through design exploration, user journey analysis, and collaboration with Product, Dev, and Business Units.  

UnitedHealth Group

Title
Principal UX Designer
Period
Jun 2023
Feb 2024
Description

Creating end-to-end experiences and journeys for large/complex initiatives within Medicare Design Studio. Working closely with various studio disciplines, design leadership, strategists, product, and business stakeholders to develop and translate product strategy into a compelling design vision.

Title
User Experience Designer
Period
Jun 2022
Jun 2023
Description

Resigned due to RTO mandate. | Worked with Business Data Technologies and Selling Partner Experience to drive design of scalable enterprise solutions. Collaborated closely with Product and Engineering teams to identify requirements and outcomes for variety of product launches, built functional prototypes for testing, performed user research exercises to better understand user pain-points and to build out user journeys, designed reusable design components for in-house design system, and contributed to long-term UX vision.

Alaska Airlines

Title
Senior Product Designer
Period
Jul 2021
Jun 2022
Description

Led design for two product groups within E-Commerce organization. Collaborated on variety of projects with engineers, UI designers, UX writers, and conducted A/B testing aimed at driving revenue growth, monetization of website, and improvement of guest experiences.

Bayer Crop Science

Title
Product Designer (contract)
Period
Apr 2021
Jul 2021
Description

Designed experiences for employee-facing applications intended for both mobile and desktop deployment. Partnered with engineers, product managers, and platform leads to oversee user experience from concept to launch.

Title
Senior Experience Designer
Period
Feb 2020
Mar 2021
Description

Researched/designed for user experience solutions being implemented in heavily customized Salesforce application while still working within structure of our design system. Work included writing use cases, defining user workflows, mocking up wireframes and prototypes for stakeholders within fast-paced Agile development environment.

Title
Senior UX Consultant
Period
Nov 2017
Feb 2020
Description

Provided expertise to global client base through best practices in UX Research, UI Design/Refinement, Order Process Optimization, Website Design/Development, and E-Commerce Solutioning.

Title
Senior Product Manager
Period
Jul 2005
Nov 2017
Description

Designed and developed web application to track in-house quality assurance programs in U.S. and European production facilities.

Directed team of photographers and digital artists who oversaw imaging of all products featured on websites.

Developed digital painting product and trained team to execute production process with customer-submitted photos.

AllPosters.com

Title
Art Director
Period
Oct 2000
Jun 2005
Description

UX design and coding of various aspects of AllPosters.com website including checkout process, shopping cart experience, and development of strategies for increasing customer conversion.

Managed team of graphic designers who were responsible for all visual communication for the company including catalogs, direct mail pieces, website banners, and creatives for email campaigns.

Complete redesign of AllPosters.com Affiliates Program website as part of initiative to increase revenue for markting channel.

Designed and developed E-Cards experience for website. Desired outcome was achieved through growth of visitor engagement, brand awareness, and customer conversion.

My skills

Skills - Simplematic X Webflow template

Product Design

Conceptualizing ideas through the lens of both e-commerce and enterprise that can be executed to support the needs of the users and the business.
Preferred Tools: Figma, Sketch, Framer, InVision

Skills - Simplematic X Webflow template

UX/UI Design

Passionate about rolling up my sleeves to dig
into design problems in order to create
experiences that account for identified user
requirements
Preferred Tools: Figma, Miro,
UserTesting, FigJam

Skills - Simplematic X Webflow template

Art Direction

Background in visual communication, experience in graphic design, management of design staff, and project coordination.
Preferred Tools: Adobe Creative
Suite, Mural, Canva

Skills - Simplematic X Webflow template

Front-end Development

I have spent my career expanding my technical skillsets which has regularly supplemented my design background.
Preferred Tools: HTML5, CSS3, React,
jQuery, Bootstrap, JavaScript, PHP, MySQL

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