Hello, I'm Geoff.
A Principal UX Designer.

Product Design Leader Shaping Human‑Centered, Scalable Experiences

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About Me

Strategic Design Leader with 20+ years of experience driving multi-million dollar revenue growth for Fortune 500 companies. Expert in scaling enterprise design systems and architecting AI-augmented user experiences. Proven track record in e-commerce conversion optimization and high-growth digital transformation.

More about me

Past experience

Principal UX Designer

Pearson
Mar 2024
Jan 2026

Principal UX Designer

UnitedHealth Group
Jun 2023
Feb 2024

User Experience Designer

Amazon
Jun 2022
Jun 2023

Portfolio

Featured projects from my portfolio of work.

Amazon

Compliance Controls Management

User experience designed to facilitate setup and maintenance of policy services for internal datasets.

See project
UI Product Explorations
Pearson

Federated Search

The federated search initiative unified Pearson.com by integrating products, courseware, support, and marketing into a single search experience.

See project
UnitedHealthcare

Voice to Text

Design and integration of high-accuracy, HIPAA-compliant voice-to-text search feature intended to simplify drug search for users with accessibility concerns.

See project
Art.com

QA Web Application

Web application to monitor internal operations metrics including first pass yield. Developed concept for application and worked through UX/UI solutioning, art direction and coding of application.

See project
Alaska Airlines

Marketing Admin Tool

Redesign of internal legacy tool which supports marketing campaigns through the creation and management of associated promotional certificates.

See project
Amazon

Generative User Research

Generative research program launched to observe user pain points in real-time as they go through selected tasks on internal website.

See project