Product Design Leader Shaping Human‑Centered, Scalable Experiences
I have over 20 years delivering design solutions for Fortune 500 companies and high‑growth startups, specializing in performance‑driven e‑commerce experiences and scalable enterprise systems.
Featured projects from my portfolio of work.
User experience designed to facilitate setup and maintenance of policy services for internal datasets.
In evaluating opportunities for guest upsells, the refundable fare upsell stood out as one that had potential for a significant revenue benefit.
Web application to monitor internal operations metrics including first pass yield. Developed concept for application and worked through UX/UI solutioning, art direction and coding of application.
Redesign of internal legacy tool which supports marketing campaigns through the creation and management of associated promotional certificates.
Generative research program launched to observe user pain points in real-time as they go through selected tasks on internal website.
