Hello, I'm Geoff.
A Principal UX Designer.

Product Design Leader Shaping Human‑Centered, Scalable Experiences

About Me

Strategic Design Leader with extensive experience driving revenue growth for Fortune 500 companies. Expert in scaling enterprise design systems and architecting AI-augmented user experiences. Proven track record in e-commerce conversion optimization and high-growth digital transformation across a variety of industries including fintech, healthcare, e‑commerce, travel, and education.

More about me

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Past experience

Principal UX Designer

Pearson

Mar 2024

Jan 2026

Principal UX Designer

UnitedHealth Group

Jun 2023

Feb 2024

User Experience Designer

Amazon

Jun 2022

Jun 2023

Portfolio

Featured projects from my portfolio of work.

All projects

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Amazon

Compliance Controls Management

User experience designed to facilitate setup and maintenance of policy services for internal datasets.

See project

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Alaska Airlines

Refundable Fare Upsell

In evaluating opportunities for guest upsells, the refundable fare upsell stood out as one that had potential for a significant revenue benefit.

See project

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Pearson

Federated Search

The federated search initiative unified Pearson.com by integrating products, courseware, support, and marketing into a single search experience.

See project

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UnitedHealthcare

Voice to Text

Design and integration of high-accuracy, HIPAA-compliant voice-to-text search feature intended to simplify drug search for users with accessibility concerns.

See project

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Art.com

QA Web Application

Web application to monitor internal operations metrics including first pass yield. Developed concept for application and worked through UX/UI solutioning, art direction and coding of application.

See project

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